What standards should Vietnamese enterprises meet to improve the competitiveness of their goods in the modern trading system?

Vietnamese businesses that want their goods to enter and exist in modern distribution systems must always pay attention to a number of issues like quality, origin, and brand building, particularly to specific criteria and set of standards of each trading system, such as design, packaging and more. However, they also need support from state management agencies in inspecting and controlling the quality certification systems for goods.

This is one of the orientations of the MoIT and the government in developing Vietnam’s modern trade to better serve domestic consumers and encourage quality production and exports.

Can you share the results of exports by domestic Vietnamese modern trading systems?

Within the framework of the “Buy Vietnamese goods” campaign, the MoIT is implementing two projects. First, the project on developing the domestic market in association with the campaign; and the second is the project on promoting the direct participation of Vietnamese enterprises in foreign distribution networks. Through the second project, Vietnamese goods have been brought into foreign distribution systems.

Consequently, a large volume of Vietnamese products has been exported to foreign markets. We have even mobilized large foreign corporations operating in Vietnam, such as Lotte, Aeon, MM Mega Market and Central Retail to process their own brands for production in Vietnam and export them to their systems in foreign markets. According to statistics, the annual revenue from exporting these processed goods reaches hundreds of millions of US dollars.

What solutions will the MoIT adopt to make the “Buy Vietnamese goods” campaign more effective after 13 years of implementation?

The implementation of the Domestic Market Development Project in association with the “Buy Vietnamese goods” campaign for the 2014-2020 period has made positive and remarkable contributions, supporting consumption of domestically made goods, serving consumers better in shopping and consuming goods.

In the next stage of the campaign for the 2021-2025 period, which has just been approved by the Prime Minister, the quintessence of Vietnamese goods must be promoted so that consumers will look to Vietnamese products of high quality, even those meeting the standards of the world’s advanced countries. We have successfully exported products to discerning markets such as Japan, the United States, the EU, and we want domestic consumers to have access to these products and to those that have won awards and have been honored in the country, including those created by artisans, or the four-star, five-star One Commune One Product (OCOP) products. Developing these product groups will boost the pride of domestic consumers and enjoy the quintessence of Vietnam.

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